For the first time ever, Sky Sports will be showing women’s domestic cricket, starting this summer with 8 live Kia Super League matches already confirmed. This will make Sky the first broadcaster in the UK to show domestic women’s cricket as of August.
6 of the games are part of the Kia Super League and the other 2 are part of a live finals day in September. The coverage of the 2017 twenty20 season begins on the 10th August as current champions, Southern Vipers, take on Western Storm. Existing Sky Sports customers will be abe to follow the live games as part of their sports package at no extra cost.
This adds to a long list of women’s sport that will be available on Sky Sports this year. Women’s domestic cricket adds to the ICC Cricket Women’s World Cup, international and national netball games, England rugby’s Red Roses at the six nations as well as plenty of women’s golf from the LPGA tour with all 5 major tournament available on Sky Sports for customers.
Sky Sports Head of Cricket, Bryan Henderson, has expressed how excited he is to see women’s cricket getting a lot more coverage on Sky Sports as he believes it will encourage larger crowds at women’s cricket games as well as encouraging a new generation of female cricketers.
Clare Connor, ECB Director of England Women’s Cricket, has also voiced her joy at seeing Sky Sports covering more women’s cricket. She was already impressed with how much progress the Kia Super League made last year and can only see that increasing as Sky Sports have agreed to cover more live games.
While it’s a great opportunity for Sky Sports and their customers, it will also have a great effect on the amount of young females wanting to start to play cricket, something that the Kia Super League really wanted to do when it was created.