Following their expansion into very low price telephone deals, the Post Office made the obvious next step into including broadband in their line rental deals. And so Post Office Broadband follows the trend of telephone line rental, and is incredibly cheap. However, from this they have elected to not provide a standalone broadband service, nor particularly advanced broadband such as fibre. These factors, combined with a wide range of simpler, old-fashioned payment options suggests that the brand is aimed at those that have less of a demand for technology and instead just need a basic Telephone and Broadband service that is cheap, and easy to pay.
Post Office Broadband is ideal for the older generation who don’t necessarily need all the frills and extra, but merely want to get better connected. There are no misleading deals or introductory offers here. If you have a need for speed, look elsewhere. The Post Office Broadband is just plain and simple. Reliable connectivity at a reasonable price, with various ways to pay.
Whilst it isn’t the cheapest, or the fastest, it is reliable and the payment options are clearly aimed at a specific user who wants the might of a recognisable and trusted brand.
Post Office Broadband should primarily be known for its affordability. It has some of the cheapest line rental available, especially within the ‘unreachable’ rural, remote areas. The ones that are too far out for other low cost providers. With the Post Office Broadband, these are covered for the same cost. These reasonable prices can can also be paid in wide variety of payment options. In addition to direct debit, Post Office Broadband also offers over the phone payment or, uniquely, cash payment via your local Post Office.
Post Office Broadband also supplies a range of phone options with your broadband package, such as adding phone upgrades, features and more. Or, if you’d prefer, you are able to stick with inclusive weekend calls. Other premium options include free PC security such as anti-spam, anti-virus and even parental controls. This is ideal for families, those new to web browsing, or those who simply wish to take the stress out of installing this security themselves.
Post Office Broadband does lack some of the more detailed options supplied by other ISPs and doesn’t offer much flexibility. Currently, they are a telephone service only. This means no fibre broadband, and a maximum of 16MB and speeds dependant on location. What’s more, standalone broadband is unavailable, so line rental and phone packages must be switched to the Post Office. The minimum contract is 12 months, so not suitable for anyone looking for a short contract. But this is quite typical for low-cost products.
Altogether then, it seems as though Post Office Broadband is a reasonable package option suitable for those that have only a limited usage of their services, and don’t need any advanced or customised broadband or phone options. Furthermore their unique cash payment options are going to appeal to some, as it is rarely seen in any business today, especially when technology is involved.
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